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QR code

Updated: Jan 16, 2023

QR stands for "Quick Response."

While they may look simple, QR codes are capable of storing lots of data. But no matter how much they contain, when scanned, the QR code should allow the user to access information instantly – hence why it’s called a Quick Response code.



What are QR codes?

A QR code is a type of barcode that can be read easily by a digital device and which stores information as a series of pixels in a square-shaped grid. QR codes are frequently used to track information about products in a supply chain and – because many smartphones have built-in QR readers – they are often used in marketing and advertising campaigns. More recently, they have played a key role in helping to trace coronavirus exposure and slow the spread of the virus.


The first QR code system was invented in 1994 by the Japanese company Denso Wave, a Toyota subsidiary. They needed a more accurate way to track vehicles and parts during the manufacturing process. To achieve this, they developed a type of barcode that could encode kanji, kana, and alphanumeric characters.


The data stored in a QR code can include website URLs, phone numbers, or up to 4,000 characters of text. QR codes can also be used to:

  • Link directly to download an app on the Apple App Store or Google Play.

  • Authenticate online accounts and verify login details.

  • Access Wi-Fi by storing encryption details such as SSID, password, and encryption type.

  • Send and receive payment information.

  • And much more – a company in the UK called QR Memories even creates QR codes for use on gravestones, allowing people to scan the code to read more about that deceased person’s life (if they have an obituary or news story relating to them online).

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